by admin | Dec 21, 2017 | Branding, Design, Marketing
[vc_row][vc_column][vc_column_text]Best-selling, branding and marketing expert, and author, Martin Lindstrom, once communicated the importance of having a smashable brand. This term dates back to 1915 when the Coca-Cola Company asked designers to design a bottle that...
by admin | Nov 9, 2017 | Branding, Marketing
[vc_row][vc_column][vc_column_text]Marketing can be very complex. The thought process of getting the right message to the right person at the right time on the right medium can be overwhelming. This complexity grows when you think about tailoring your marketing...
by admin | Oct 7, 2017 | Branding, Design, Marketing, Website
[vc_row][vc_column][vc_column_text]In a business or personal setting, we all strive to make good first impressions. This is followed by lasting ones that we hope will develop into long-term business or personal relationships.A recent study indicated that it takes only...
by admin | Aug 2, 2017 | Branding, Marketing, Trade Show
[vc_row][vc_column][vc_column_text] STAND OUT IN THE CROWD BEFORE, DURING, AND AFTER A routine business development effort is participation in trade shows where many small businesses use this tactic to generate prospects. One positive side of the trade show equation...
by admin | May 11, 2017 | Branding, Design, Marketing
At some point, we’ve probably all seen one or more variations of the marketing pie-chart. It is a perfectly rounded image with your customer at the center. Representing various pieces of the pie are the marketing channels with social media being one of them. This...
