by admin | Jul 27, 2019 | Branding, Design, Marketing, Website
[vc_row][vc_column][vc_column_text] You have built your company website with great expectations and aspirations. Many companies miss the mark when it comes to engaging their customers – especially on their homepage. You only have seconds to grab their attention before...
by admin | Aug 28, 2018 | Branding, Design, Marketing
[vc_row][vc_column][vc_column_text]When you think of trade shows you attended, which ones were the most valuable and why? It might be because you were drawn into the booth by the attractive design, signage leading you to the booth, and/or advance publicity. Part of...
by admin | May 17, 2018 | Branding, Design, Website
[vc_row][vc_column][vc_column_text]For business success, we know that a website needs to be uniquely branded. We easily recognize brands and some of those elements. Not as well-known are two website elements; the difference between home pages and landing pages. What...
by admin | Apr 5, 2018 | Branding, Design, Marketing
[vc_row][vc_column][vc_column_text]Pretend you’re the CMO of “Big Company X” and over the last several weeks you and your marketing team have worked overtime to prepare the marketing plan and strategy for the next fiscal year. Then the day comes for you to present...
by admin | Jan 30, 2018 | Branding, Design, Marketing
[vc_row][vc_column][vc_column_text] As a small business owner, whether you’re an expert marketer or someone who dabbles in it, you know the importance of appropriately branding and marketing your business. The branding and marketing mix includes the subject of this...
by admin | Dec 21, 2017 | Branding, Design, Marketing
[vc_row][vc_column][vc_column_text]Best-selling, branding and marketing expert, and author, Martin Lindstrom, once communicated the importance of having a smashable brand. This term dates back to 1915 when the Coca-Cola Company asked designers to design a bottle that...
